Moreover, as new technologies emerged and disrupted traditional markets, Gartner adapted its methodology accordingly. Initially focused solely on completeness of vision and ability to execute, Gartner expanded its evaluation criteria over time to encompass factors such as market understanding, innovation capabilities, customer experience, product functionality, and more. Evolution of Criteria and MethodologyĪs technology markets grew more diverse and complex, so did the criteria used in evaluating vendors for inclusion in the Magic Quadrants. The quadrants themselves were divided into four sections: Leaders, Challengers, Visionaries, and Niche Players. By plotting vendors on a two-dimensional graph with axes representing different evaluation criteria, Gartner analysts could offer a comprehensive view of the market landscape. The concept behind the Magic Quadrant was simple yet powerful. Initially called “Market Scopes,” these research reports aimed to help technology buyers navigate complex markets by providing a visual representation of vendors’ positions based on their completeness of vision and ability to execute. Gartner’s Magic Quadrants were first introduced in the late 1980s by founder and CEO, Gideon Gartner.
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